The oral care category has undergone a long-overdue reinvention, from a largely unbranded market to dental offices inspired by a DTC brand aesthetic and dentists with influencer-like IG followings. The oral care category may live at the intersection of health and wellness and beauty and cosmetics, but the humble toothbrush has also become a design object.

Fueling market growth is increased consumer focus on oral health, cosmetic dental treatments, and sustainability. The toothpaste market was valued at $26.09 billion in 2018, and it is projected to reach $37 billion by 2024, registering a CAGR of 6.1%. And the global market size for toothbrushes was $6.8 billion in 2019 and is projected to reach $8.24 billion by 2027, exhibiting a CAGR of 2.9% during the forecast period.

Nest Care has raised the bar on both form and function when it comes to the humble toothbrush checking all the boxes. The innovative design of Nest Brush incorporates convenience, sterilization, and sustainability.

“We've developed Nest Brush with the maximum comfort of our customers in mind," said Kirill Nesterov, founder of Nest Care Inc. "The idea was to create a sterile ecosystem of compatible devices for daily dental care. And with Nest Brush, we not only solve the hygiene challenge, but also significantly increase its protection, convenience, and aesthetics.”

The self-dispensing, refillable toothbrush comes with UV-C sterilization technology that the brand claims creates an ecosystem with a 99.9% sterility guarantee.

Refillable and Self-Dispensing: The design allows the consumer to easily fill the container inside the silicone handle with their favorite toothpaste while the built-in dispenser squeezes a perfect-sized drop of toothpaste at the center of the bristles.

UV-C Sterilization: The magnetic stand has 2 built-in UV-C lights that sterilize the toothbrush in under a minute after every use and comes with a 2-month battery.

Travel Case and Magnetic Stand: A custom travel case adds to the convenience, while the magnetic stand holds the brush when not in use.

Silicone Bristles: Made out of 100% food-grade hypoallergenic silicone, the brush heads are designed to last for up to 6 months. The handle itself can last many years if properly taken care of.

Each year over one billion plastic toothbrushes are thrown away just in the United States, creating roughly 50 million pounds of waste annually. To reduce the environmental burden, all parts of Nest Brush are made of food-grade recyclable silicone, which is recycled in most countries around world.